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Customer Curious Selling 
Where curiosity meets conversation

So what if I told you the secret isn't to sell harder, but to stop selling altogether?

Enter Customer Curious Selling – the approach that flips the entire game on its head.

Instead of leading with what you want to sell, you lead with genuine curiosity about what they actually need. Instead of talking at them, you create a space where they feel heard, understood, and guided toward solutions that genuinely make sense for them.

It's not about being the smartest person in the room. It's about being the most curious.



The Uncomfortable Truth About Modern Selling

Here's what nobody wants to admit: The old-school sales playbook is completely broken. Remember those snake oil salesmen who rolled into town with theatrical flair, promising their magic potion could cure everything? That energy? That confidence? It worked back then because people didn't have options. They didn't have Google. They didn't have review sites, comparison apps, or AI assistants whispering better alternatives in their ears.
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Our Team

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Andrew Milbourn

Chief Magician 
Andrew set up Kiss The Fish in 2007 and has extensive experience in corporate life at the highest level (Board Director of Future PLC) and global consultancy experience working with leading brands in FMCG, car, packaging, publishing and technology markets. Andrew prides himself on business transformation, he is an inspirational leader and public speaker who plays an ambassadorial role at Kiss The Fish, taking and running events and working with the team on growth projects
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Gerry Ricketts

The Wizard
Gerry is a seasoned leader with 20+ years of global experience across the UK, EU, Asia, and America. An accredited profiler and published author, he specializes in emotional intelligence and behavioural insights. He designs training that translates theory into practical skills, aligning with client objectives to build resilient, high-performing teams.  With C-level experience, he builds strong cultures and coaches at all levels, delivering measurable results.
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A Global Cast

Magicians
Global seasoned sales leaders has pooled their hard-won wins to bring you a training site that actually feels like it was written by 1,000 experts, not a single guru. We blend proven success with today’s hottest thinking, turning theory into real, roll-it-up-into-action practice. This isn’t just science; it’s the practical application of science, guided by authorities, coaches, and hands-on practitioners who’ve closed at scale.  Content built for real-world impact, designed to elevate your game with global experience, clarity, and a dash of fun.

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